We are bombarded today by marketing. Most of the time, be it on the Web, television or radio, we see and hear it in its biggest, loudest and brightest form: the advertisement.
However, bigger and louder isn’t always better, especially when your company is trying to forge a more personal relationship with your customers. Sometimes it’s worthwhile to take a deep breath and a step back and look at the stories that make your company what it is: its history, its people, its goals.
As someone with a solid background in journalism and corporate communications, I can help you identify the stories about your company and its products that are most likely to help drive brand loyalty. Maybe it’s a “how it’s made” story on how your product is conceived, manufactured and marketed. Maybe it’s a small, personal story of a sales person who has been with the company for 20 years.
Although much of my background in corporate communications has focused on the wider agricultural industry, my systems of interviewing, collaboration and accuracy assurance translate easily to virtually any industry. Contact me and we can start coming up with new ideas together.
Contact Jeff Melchior at [email protected]
However, bigger and louder isn’t always better, especially when your company is trying to forge a more personal relationship with your customers. Sometimes it’s worthwhile to take a deep breath and a step back and look at the stories that make your company what it is: its history, its people, its goals.
As someone with a solid background in journalism and corporate communications, I can help you identify the stories about your company and its products that are most likely to help drive brand loyalty. Maybe it’s a “how it’s made” story on how your product is conceived, manufactured and marketed. Maybe it’s a small, personal story of a sales person who has been with the company for 20 years.
Although much of my background in corporate communications has focused on the wider agricultural industry, my systems of interviewing, collaboration and accuracy assurance translate easily to virtually any industry. Contact me and we can start coming up with new ideas together.
Contact Jeff Melchior at [email protected]